Preparation is everything when it comes to photos you’ll love. Getting your outfit right will help you feel positive and confident, which will come across in the photos.
First, ask yourself: What am I trying to emphasize?
Most often, the answer is: your face. If we’re shooting for a company or brand we might want to emphasize other things (e.g., jewelry, clothing, handbags, food, a specific makeup look, a location) but most commonly, we’re emphasizing you! That means we want to deemphasize distractions like jewelry, clothing, and background objects in order to draw the focus to your face.
Your outfit, of course, will contribute to the look of your photos, so even though it’s only playing a supporting role to the main character, we want to give it some attention.
A few tips for all genders:
Bring two to four outfit choices. Depending on what type of photos we’re shooting, you might find it easier to wear the same thing on the bottom (e.g., jeans) and change your top.
Generally, solids look better than patterns. If there’s a piece you absolutely want to wear that is patterned, definitely bring it, but solids are less distracting.
Color can make your image pop and bring your personality to your photo. Choose colors you look good in. Generally, most people look great in rich, saturated colors and jewel tones, but you know your favorite hues best.
They may be classic wardrobe staples, but black and white don’t photograph well. If your style is a white tee or a black blazer, bring those items, but consider bringing some other colors as well or colorful layers like a scarf or cardigan. Charcoal grey is a good alternative here.
Crew, boat or narrow v-necks are generally flattering and will stay in place. If you choose to wear a collar, make sure it’s one that will stay in place as you’re moving around.
Your clothes should fit you well. Well-fitting clothes are more flattering and you’ll feel more physically comfortable as you move and pose. I don’t recommend buying something new, because your favorite items will bring out your most natural and relaxed self. Bring your favorites—they’re already in your closet.
Layers are good. Jackets, scarves, vests, and sweaters add dimension and texture.
If your outfits wrinkle easily, don’t wear your wardrobe in the car. Bring your pieces on hangers.
With accessories and makeup, wear the styles you love, but remember that less is more. If you’re not usually a big earring or heavy makeup person, this is not the time to experiment. Remember: for portraits, you want all the attention on your face.
Try to avoid:
Logos, graphics, and words on clothing
Sleeveless styles (unless you specifically want to show off your arms). Longer sleeves tend to be more flattering on all figures.
Very low necklines
Busy or trendy patterns or plaids
Shiny fabrics—avoid silk or satin
It’s a good idea to search for photo inspiration. Try searching for the outcome you want, like “professional headshots,” “casual portraits,” “great LinkedIn photos,” etc. Make a note of the styles and photos that you like and try to pick wardrobe pieces of your own to get a similar look.
There’s always room for exceptions, and you know your style best. If you’re known for your neon paisley outfits, bring ‘em! If your everyday look includes a dramatic smokey eye, wear it! Use the tips above as guidelines and general style rules that will look good on most people, but feel free to add the elements that make you special, especially if they’re part of your day-to-day aesthetic.
Lastly, if you have any questions or want to discuss your outfit, reach out to me!